What channels should you use for your business?

When you are establishing communication channels for your business, it can understandably be very confusing. There are SO MANY channels to choose from! Whether that’s a digital platform like an intranet; a collaboration or chat platform like Slack; or social media channels like TikTok, there is a tremendous amount of choice.

So rather than trying all of them, or jumping on the latest bandwagon, you need to discern where you’ll get the most bang from your buck. Here’s our top tips on choosing the right channels for your business.

1. Go where your audience is

This is the most important tip - there is no point going on TikTok if your audience is on LinkedIn. And there’s no point relying solely on Microsoft Teams if your audience doesn’t use it and prefers their weekly team meeting. So find out where your audience is talking, and join the conversation there, rather than trying to convince them to come to another channel.

2. Use channels that best showcase your service or product

If you’re a wedding cake maker, for example, then you want platforms that show off those amazing designs - which means you need visual platforms! So channels like Instagram and Pinterest are made for you, but a podcast would be a waste of time. Also, couple this with tip number one - if brides are using Pinterest to search for wedding cakes, then that is absolutely where you should be. Showcase your product or service via channels that give it the best chance of success.

3. Choose a mix of channels that is feasible

If you’re a sole operator or part of a small, busy team, then you need to work smarter, not harder! So while you may want to use a bunch of different channels, you need to think about the time it takes to make or repackage content for each channel, moderate and respond to comments, track performance, and so on. It’s a big commitment. So rather that spreading yourself too thin, choose just a few channels, and do them really well. You’ll get a much bigger payoff for your hard work

Want more info?

Check out episode 10 of the Less Chatter, More Matter podcast for extra info on each of these tips and more!