We’re a small communication agency with big energy!

Mel Loy started the business in late 2020 after 20 years of corporate communications experience across various roles and sectors. Part of that experience included leading teams of communications professionals, coaching leaders and internal clients struggling to build brands, navigate crises and issues, and drive change.

This leadership turned out to be a passion for helping others work better together by building their communication capability. That's why Hey Mel! was born - to help individuals and businesses build the skills, confidence, and effective strategies they need to foster great relationships and achieve goals.

Fast forward to now, and we're a mighty team of talented communication professionals who are the best in change, strategic, and crisis communication. Between us, we have decades of experience and a wide skill set that can be applied across the board. We are experts in our fields and are truly here to help.

Our promise to each other and our clients is to deliver quality without fuss.

Mel Loy smiling directly at the camera whilst holding her ipad. She is wearing a green singlet and has super fun purple, pink and blue coloured curls.

Meet the Team

Mel Loy
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Experience | More than 20 years communication experience across emergency services, government, non-profit (early learning, aged care, youth services), infrastructure and construction, and financial services (banking and insurance) in all manner of comms, including change communication, leadership communication, and crisis communication.
What I’m good at | Building capability through coaching and facilitating workshops; creative thinking around communication strategies; putting people at the heart of change communication; calm and collected crisis communication
What I love about what I do | I love seeing the ‘lightbulb moments’ in my coaching and workshops sessions; and I love working with clients where we have the scope to be really creative in our communication strategies
Fun fact | I am a group fitness fanatic! I co-owned a gym for almost 7 years, have been teaching group fitness for more than 10 years, and I’m a qualified yoga teacher and personal trainer. ’m also the current President of the Queensland Chapter of the International Association of Business Communicators (IABC).
Quals | Bachelor of Journalism / Bachelor of Arts (Political Science, English) (UQ, 2005); Grad Cert in Professional Communication (UQ, 2009); Diploma of Organisational Change Management (Australian Institute of Management, 2015)
Work with Mel | Mel also offers Leadership Speaking, Facilitation and Business Coaching at melanieloy.com
Natalie Macedo
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Experience | 20 years in financial services providing communication support to human resources, risk, legal, secretariat, banking, finance, and IT departments
What I’m good at | Taking complex ideas and turning them into simple communications that everyone can understand
What I love about what I do | I enjoy crafting messages that have the right content, tone, and feel for their audience. And I love editing!
Fun fact | I studied commerce and art history before landing on a career in communications
Quals | Bachelor of Arts - majoring in Communication and Journalism (University of Queensland, 1998)
Peta Johnson
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Experience | More than 25 years’ experience across a range of roles in internal comms, investor relations, corporate affairs, and large change programs, in the financial services sector
What I’m good at | Translating complex concepts into meaningful messages and working with clients to help them meet their communication goals
What I love about what I do | I get a kick out of seeing our clear, concise and tailored communication programs bringing benefits to organisations and their people
Fun fact | When I was working as a research analyst at the Australian Stock Exchange, writing reports about companies, I discovered that I really liked writing, and so commenced my career in comms
Quals | Bachelor of Business (QUT, 1991), Grad Dip Applied Finance and Investment (Kaplan, 1997), Master of Professional Accounting (USQ, 2000)
Maryanne Gaffney
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Experience | More than 20 years working with some of Australia’s leading brands and businesses across financial services and telecommunications, in roles including corporate affairs manager, market researcher, and senior internal comms specialist
What I’m good at | I love designing communication strategies that are authentic, relevant and purposeful to deliver business success
What I love about what I do | Give me a communication challenge that has a strong link to practical outcomes and business success, and I’m happy. I enjoy putting myself in an audience’s shoes and understanding how to motivate them. I like to squash risks.
Fun fact | I cooled on the idea of a career in law when I heard from an article clerk friend that he had been told not to mix with admin staff if he wanted to get ahead. Good ideas can come from anyone.
Quals | Bachelor of Business (QUT, 1989), Bachelor of Laws (QUT, 1998)

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Who we work with

HMC works with other talented professionals to offer a range of complementary services for our clients. It means we can give you a one-stop-shop for everything you need to get your change and communications projects up and running.

Jessica Parry, B Business Innovations

Jessica Parry and her team are project management and change specialists. Their unique connection-centred change management model means they go beyond the planning - they form relationships that help get the work done.

Their approach and values align with HMC’s people-centred change communications approach and methodology.