Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

Why strategic internal comms matters and how to demonstrate it’s value

Strategic internal communication is more than sending emails, posting on intranet sites, or coordinating announcements. It's about aligning communication with business objectives to deliver measurable outcomes. So, we’ve identified some of the biggest barriers for internal comms to become strategic, and then, we’ve given you the tools and insights on how to address them. 

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Melanie Loy Melanie Loy

2024’s top things according to Mel and the universe

We’ve decided to do Mel’s Version™ - a collation of the top 2024 things across the board, such as Dymocks' book of the year and Macquarie Dictionary’s word of the year, alongside Mel’s. So, if you’re ready to see what 2024 brought to both the world of Mel and the rest of the universe, here is our list.

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Melanie Loy Melanie Loy

Trends that could influence your communication strategies in 2025

2024 has been a whirlwind, and 2025 is shaping up to be just as transformative! From AI advancements and ESG expectations to polarisation in the workplace and cybersecurity challenges, communicators have a lot to prepare for. Which is why we’ve collated our top 2025 communications trends to stay across, and how to address them, right here.

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Melanie Loy Melanie Loy

Why it’s important to create inclusive content and communications

Inclusive communication is about ensuring the messages we craft are accessible to all, regardless of ability. This isn't just a moral imperative—it's good business sense. Which is why we asked Matisse Hamel-Nelis, an award-winning communicator, accessibility practitioner & advocate, speaker, educator, and consultant, to give us her top tips on why inclusive comms is important, and how you can achieve it.

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Melanie Loy Melanie Loy

Why it’s important to report on your communications (and how)!

If you’ve ever found yourself wondering why others don’t see the value in communications, chances are, it’s because sometimes we fail to demonstrate that value effectively. This is where measurement and reporting come in. Here’s why reporting and measuring matters and, more importantly, how to make them work for you.

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Melanie Loy Melanie Loy

What we can learn from election communications

Election season is a high-stakes, high-pressure period for communications professionals - regardless of the country, state or region. With all of that in mind, it’s important to look into exactly what makes election communications so distinctive, alongside the lessons they hold for other areas of comms, and the trends shaping today’s political landscape.

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Melanie Loy Melanie Loy

How great public speaking can transform your career

If the thought of speaking in front of others makes you break out in a cold sweat, you're not alone. But here's the good news: public speaking is not an inborn trait, reserved for the few who are naturally charismatic. It's a skill that anyone can learn and hone, and mastering it can unlock doors in your career that you might never have thought possible so… read on to learn how great public speaking can transform your career.

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Melanie Loy Melanie Loy

How to get your executives to communicate more effectively

Does this scenario sound familiar? You’re a communications professional supporting a CEO or other C-suite executives, but the challenge is, they’re not listening to your advice. Every time they speak, their messages are vague, high-level, and out of touch with their audience. It’s starting to show in employee feedback, and engagement is taking a hit. So, let’s dive into six practical strategies to bridge the gap between the C-suite and the rest of the organisation.

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Melanie Loy Melanie Loy

How changing your language can influence people's actions

Imagine you could get someone to change their mind or even take action, simply by tweaking a single word. No need to imagine because it's true - which is why we’ve collated three key ways you can use language to not only influence a person’s action, but to make your comms more persuasive overall.

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Melanie Loy Melanie Loy

A culture of change and what it means for communicators

In today’s rapidly shifting landscape, change is not just a one-off event; it's a continuous process embedded deeply into organisational culture. This shift calls for change managers, communicators, project managers, and team leaders to adapt, learn, and specialise more than ever. Here, we explore some of the most significant developments in change management and discuss how professionals can thrive in this evolving field.

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Melanie Loy Melanie Loy

Why you should add a podcast to your channel mix

Podcasts are growing fast, with over 546 million listeners globally. They’re perfect for reaching on-the-go audiences and connecting with key demographics like Gen Z and Millennials. Whether you want to elevate your content, stand out in a crowded market, or build deeper connections with your listeners, podcasts offer a unique advantage: which is why we've collated why you should add one to your channel mix!

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Melanie Loy Melanie Loy

The top 5 skills comms pros need for success in the future

In a rapidly evolving communication landscape, professionals need to adapt not only to new tools but also to shifting expectations of skills. Which is why we’ve collated a few of the key things we think you’ll need to focus on to stay ahead:

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Melanie Loy Melanie Loy

3 things you need to know before starting a business

Ready to start your own business? Or perhaps you’re verging into the consulting space? Well, we’ve got some of the best tips in the biz that you need to know before you go out on your own. With the steep learning curve that often comes to those who start fresh, we’re here to help you ease the transition and get ahead.

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Melanie Loy Melanie Loy

How to communicate like a human in the corporate world

Have you ever been in a meeting or having a conversation where someone was speaking, but you had no idea what they were talking about? Maybe they were using jargon, corporate buzzwords or they truthfully just sounded like a robot. So, we've put together 4 tips on how to shift from robotic corporate-speak to human-centred communication.

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Melanie Loy Melanie Loy

How non-traditional networking helps communications

Imagine going for a walk in the park… and somehow expanding your professional network tenfold. In fact, what if a simple change of scenery could make all the difference in your stakeholder relationships? Whether you’re looking to improve your team’s communication or simply seeking a new way to network, consider taking a walk in the park. You might be surprised at the connections you’ll make.

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Melanie Loy Melanie Loy

4 things you need to do before you write your change comms plan

When you're about to embark on a new change project at work, especially one that's poised to bring significant transformation, the pressure to produce a change communications plan can be intense. Before you even think about drafting that plan, there are four essential steps you need to take. These steps will set you up for success and ensure your comms plan is effective and aligned with the project's goals.

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Melanie Loy Melanie Loy

3 tips on communicating effectively across a global company

Managing internal communications in a large, global organisation can be a daunting task. Now, add the challenge that many of these employees are not sitting at a desk all day—they're out in the field, focused on their tasks, far from their communication channels and you may be wondering… how do you achieve the impossible?  We have 3 tips on how you can effectively communicate across a global workforce.

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Melanie Loy Melanie Loy

What comms pros need to do in a cyber incident

In our increasingly digital world, the threat of cyber incidents—whether data breaches, outages, or ransomware attacks—looms large over every business, regardless of size or industry. How you respond to these incidents can either fortify or fracture your business's reputation which is why this blog explores five essential crisis comms strategies to help you navigate the storm when a cyber incident occurs.

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Melanie Loy Melanie Loy

Top 5 myths about communication

No matter the topic of conversation, there are bound to be at least two myths that stick in your brain as almost-surely-fact… but, are almost-surely-not. The truth of the matter is there are myths surrounding everything, including communication. We're going to bust a few of those top 5 comms myths today.

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