Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

Why it’s important to report on your communications (and how)!

If you’ve ever found yourself wondering why others don’t see the value in communications, chances are, it’s because sometimes we fail to demonstrate that value effectively. This is where measurement and reporting come in. Here’s why reporting and measuring matters and, more importantly, how to make them work for you.

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Melanie Loy Melanie Loy

What we can learn from election communications

Election season is a high-stakes, high-pressure period for communications professionals - regardless of the country, state or region. With all of that in mind, it’s important to look into exactly what makes election communications so distinctive, alongside the lessons they hold for other areas of comms, and the trends shaping today’s political landscape.

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Melanie Loy Melanie Loy

How great public speaking can transform your career

If the thought of speaking in front of others makes you break out in a cold sweat, you're not alone. But here's the good news: public speaking is not an inborn trait, reserved for the few who are naturally charismatic. It's a skill that anyone can learn and hone, and mastering it can unlock doors in your career that you might never have thought possible so… read on to learn how great public speaking can transform your career.

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Melanie Loy Melanie Loy

How to get your executives to communicate more effectively

Does this scenario sound familiar? You’re a communications professional supporting a CEO or other C-suite executives, but the challenge is, they’re not listening to your advice. Every time they speak, their messages are vague, high-level, and out of touch with their audience. It’s starting to show in employee feedback, and engagement is taking a hit. So, let’s dive into six practical strategies to bridge the gap between the C-suite and the rest of the organisation.

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Melanie Loy Melanie Loy

How changing your language can influence people's actions

Imagine you could get someone to change their mind or even take action, simply by tweaking a single word. No need to imagine because it's true - which is why we’ve collated three key ways you can use language to not only influence a person’s action, but to make your comms more persuasive overall.

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Melanie Loy Melanie Loy

A culture of change and what it means for communicators

In today’s rapidly shifting landscape, change is not just a one-off event; it's a continuous process embedded deeply into organisational culture. This shift calls for change managers, communicators, project managers, and team leaders to adapt, learn, and specialise more than ever. Here, we explore some of the most significant developments in change management and discuss how professionals can thrive in this evolving field.

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Melanie Loy Melanie Loy

Why you should add a podcast to your channel mix

Podcasts are growing fast, with over 546 million listeners globally. They’re perfect for reaching on-the-go audiences and connecting with key demographics like Gen Z and Millennials. Whether you want to elevate your content, stand out in a crowded market, or build deeper connections with your listeners, podcasts offer a unique advantage: which is why we've collated why you should add one to your channel mix!

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Melanie Loy Melanie Loy

The top 5 skills comms pros need for success in the future

In a rapidly evolving communication landscape, professionals need to adapt not only to new tools but also to shifting expectations of skills. Which is why we’ve collated a few of the key things we think you’ll need to focus on to stay ahead:

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Melanie Loy Melanie Loy

3 things you need to know before starting a business

Ready to start your own business? Or perhaps you’re verging into the consulting space? Well, we’ve got some of the best tips in the biz that you need to know before you go out on your own. With the steep learning curve that often comes to those who start fresh, we’re here to help you ease the transition and get ahead.

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