The Asia-Pacific region is a powerhouse of growth, diversity, and innovation. With over half of the world’s population and a rapidly expanding economy, there are some incredible opportunities for comms pros to get their teeth into. Especially after the recent IABC Asia Pacific Fusion 2025 conference in the Philippines - where attendees got five key lessons that communicators everywhere can take from the Asia-Pacific.

Change is a constant in today’s business world, and organisations increasingly recognise the need for skilled change managers to guide them through transformation. But how do you turn change management into a rewarding career? Whether you're just starting out or looking to pivot into this field, we spoke to change management expert Lata Hamilton and asked her how to make a career out of change!

The latest natural disaster on the eastern coast of Australia, Tropical Cyclone Alfred, reignited some old-time habits that we saw from the peak days of the COVID-19 pandemic: toilet paper hoarding. So, we thought we’d take this opportunity to look at not only why this happens, but what we can learn from it in the comms space. Here are four behavioral drivers behind toilet paper hoarding and what they teach us about communication and change management.

Event management is a crucial skill for communication professionals and according to event management expert Sally Porteous, great event management is more than just booking a venue and setting an agenda—it requires strategy, audience focus, and attention to detail. Which is why we’ve got some top tips for comms professionals managing events right here.

Whether you’re in the comms field or not, there has more than likely been a time (or plenty of times) where your colleague, manager or friend has asked you to review a presentation pack for them. Luckily, we’ve got some strategies you can use to help others create presentations that actually work from the get-go, without the need for review.

Creativity is often associated with artistic ability, but in the world of PR and communications, it’s more about mindset and collaboration. It’s about thinking differently, solving problems in innovative ways, and embracing fresh perspectives. So… what are the barriers to creativity in PR, and how can we overcome them? Here are some of the biggest tips, according to Kirsty Visman and Mel Loy, on getting ahead of the game.

In the fast-paced world of communication, we often don’t have the luxury of developing a full-blown communications plan for every message we send. But if you want your communication to be effective without spending hours crafting it, we have three key questions you should ask before you begin. These questions will help you cut through the noise, engage your audience, and ensure your message actually lands.

What is a personal brand, and why do you need it? Your personal brand isn’t just a buzzword—it’s your professional reputation, and in today’s digital world, it’s built online before you even meet someone. Recruiters, clients, and industry peers Google you before they call you. So, what are they finding? A strong personal brand helps you stand out, build credibility, and future-proof your career. So if you’re ready to build your brand, you can start here.

Artificial Intelligence (AI) seems to be the topic on everyone’s tongue at the moment. However, even with most trends focusing on AI, adoption still remains relatively slow. Which is why many businesses and leaders are looking for ways to increase AI adoption, and this is where we can help with six top tips on how to embed AI in your workplace.

Whether it's staffing a school tuckshop or running community events, the question remains: how do we get more people to pitch in? So, to answer this, we got our behavioural science hats on to give you some practical ways to inspire action and build a stronger sense of community from the people you’re aiming to influence - and we’ve used a school tuckshop volunteer scenario to give you some real-life examples.

Posting on LinkedIn can be daunting - even if it’s just on your personal page. Not to mention the time and energy it takes to try and grow a presence on LinkedIn. Luckily, we’ve got good news on that front because with some consistent effort and a few key tactics, you can pretty quickly stand out and build an engaged audience. So, get moving with these five tips to ensure your content gets seen… and hopefully, interacted with! 

Over the past 100 episodes of Less Chatter, More Matter, we've had the privilege of speaking with some incredible guests who shared their unique perspectives and invaluable expertise in communication. As we celebrate this milestone, we’re reflecting on the top 10 lessons that have stayed with us—and how they’ve influenced the way we think about communication.

In a world where feedback is critical but attention spans are short, are we surveying people too much? Survey fatigue is real—and not just for employees. If you’re facing low response rates or disengaged audiences, it’s time to explore more creative ways to gather meaningful feedback. Here are five fresh approaches to consider.

Strategic internal communication is more than sending emails, posting on intranet sites, or coordinating announcements. It's about aligning communication with business objectives to deliver measurable outcomes. So, we’ve identified some of the biggest barriers for internal comms to become strategic, and then, we’ve given you the tools and insights on how to address them. 

We’ve decided to do Mel’s Version™ - a collation of the top 2024 things across the board, such as Dymocks' book of the year and Macquarie Dictionary’s word of the year, alongside Mel’s. So, if you’re ready to see what 2024 brought to both the world of Mel and the rest of the universe, here is our list.

2024 has been a whirlwind, and 2025 is shaping up to be just as transformative! From AI advancements and ESG expectations to polarisation in the workplace and cybersecurity challenges, communicators have a lot to prepare for. Which is why we’ve collated our top 2025 communications trends to stay across, and how to address them, right here.

Inclusive communication is about ensuring the messages we craft are accessible to all, regardless of ability. This isn't just a moral imperative—it's good business sense. Which is why we asked Matisse Hamel-Nelis, an award-winning communicator, accessibility practitioner & advocate, speaker, educator, and consultant, to give us her top tips on why inclusive comms is important, and how you can achieve it.

If you’ve ever found yourself wondering why others don’t see the value in communications, chances are, it’s because sometimes we fail to demonstrate that value effectively. This is where measurement and reporting come in. Here’s why reporting and measuring matters and, more importantly, how to make them work for you.

How engaged are your employees when you’re in a townhall or after you send a comms? From overly lengthy emails to confusing jargon, our latest blog post dives into ways you're scaring your employees off from reading your comms —and, more importantly, how to fix them!

Election season is a high-stakes, high-pressure period for communications professionals - regardless of the country, state or region. With all of that in mind, it’s important to look into exactly what makes election communications so distinctive, alongside the lessons they hold for other areas of comms, and the trends shaping today’s political landscape.