Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

How great public speaking can transform your career

If the thought of speaking in front of others makes you break out in a cold sweat, you're not alone. But here's the good news: public speaking is not an inborn trait, reserved for the few who are naturally charismatic. It's a skill that anyone can learn and hone, and mastering it can unlock doors in your career that you might never have thought possible so… read on to learn how great public speaking can transform your career.

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Melanie Loy Melanie Loy

How to get your executives to communicate more effectively

Does this scenario sound familiar? You’re a communications professional supporting a CEO or other C-suite executives, but the challenge is, they’re not listening to your advice. Every time they speak, their messages are vague, high-level, and out of touch with their audience. It’s starting to show in employee feedback, and engagement is taking a hit. So, let’s dive into six practical strategies to bridge the gap between the C-suite and the rest of the organisation.

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Melanie Loy Melanie Loy

How to communicate cross-culturally

In a highly globalised world, the critical need for cross-cultural communication awareness and training has become less of a nice-to-have, and more of a must-have. With colleagues and family peppered around the world, it’s important to remember that communication varies which is why we’ve put together a how-to guide on communicating across cultures.

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Melanie Loy Melanie Loy

What does virtual reality (VR) mean for communications?

Virtual reality, or VR, involves fully synthetic environments created when you put on a headset - meaning when you can’t see the outside world. However, how does this reality change flow into the comms world… and what does VR mean for the future of comms?

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Melanie Loy Melanie Loy

Comms’ role in mergers and acquisitions

Merges and acquisitions (M&As) are a big change, meaning they require change management and change communication. Which is why we’ve stepped out the role that comms has in an M&A, alongside how you can get ready for it.

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Melanie Loy Melanie Loy

How to conduct an internal communication audit

Every workplace has some sort of internal comms framework; whether it’s formalised or otherwise, there are platforms or processes that help a business run. If, as many businesses have, you notice a few warning signs such as: no one knows where anything is, the engagement of employees is continuing to drop and change has become harder to implement - then it may be time to conduct your internal comms audit. However, the next question you may have is how? So, we’ve got the steps here to do it!

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Melanie Loy Melanie Loy

TikTok and political comms: how you should be using the platform for your messaging

The biggest and newest social media platform that has taken the world by storm has become one like no other; with over 1 billion active users, representing almost a quarter of all internet users, and over 4.1 billion app downloads - TikTok, has quickly become a force that a lot of us have to, in fact, learn to reckon with. Which is why we’ve got the top tips on making TikTok work for you and your comms.

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Melanie Loy Melanie Loy

A guide to mastering constructive conversations

How many times have you avoided having a tough conversation because you thought it would be difficult? Don’t worry, you're not alone. The good news is that there is a way to have these tough conversations so they can end up constructive and valuable - but only if approached correctly. So, we’ve collated our master guide here!

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