Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

Key things you should ask before you begin your communications

In the fast-paced world of communication, we often don’t have the luxury of developing a full-blown communications plan for every message we send. But if you want your communication to be effective without spending hours crafting it, we have three key questions you should ask before you begin. These questions will help you cut through the noise, engage your audience, and ensure your message actually lands.

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Melanie Loy Melanie Loy

What is a personal brand and why do you need it?

What is a personal brand, and why do you need it? Your personal brand isn’t just a buzzword—it’s your professional reputation, and in today’s digital world, it’s built online before you even meet someone. Recruiters, clients, and industry peers Google you before they call you. So, what are they finding? A strong personal brand helps you stand out, build credibility, and future-proof your career. So if you’re ready to build your brand, you can start here.

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Melanie Loy Melanie Loy

Top tips on embedding AI in your workplace

Artificial Intelligence (AI) seems to be the topic on everyone’s tongue at the moment. However, even with most trends focusing on AI, adoption still remains relatively slow. Which is why many businesses and leaders are looking for ways to increase AI adoption, and this is where we can help with six top tips on how to embed AI in your workplace.

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Melanie Loy Melanie Loy

How to get people to care about your content, comms or messaging

Whether it's staffing a school tuckshop or running community events, the question remains: how do we get more people to pitch in? So, to answer this, we got our behavioural science hats on to give you some practical ways to inspire action and build a stronger sense of community from the people you’re aiming to influence - and we’ve used a school tuckshop volunteer scenario to give you some real-life examples.

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Melanie Loy Melanie Loy

How to make sure people see your content on LinkedIn

Posting on LinkedIn can be daunting - even if it’s just on your personal page. Not to mention the time and energy it takes to try and grow a presence on LinkedIn. Luckily, we’ve got good news on that front because with some consistent effort and a few key tactics, you can pretty quickly stand out and build an engaged audience. So, get moving with these five tips to ensure your content gets seen… and hopefully, interacted with! 

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Melanie Loy Melanie Loy

10 lessons from 100 podcast episodes

Over the past 100 episodes of Less Chatter, More Matter, we've had the privilege of speaking with some incredible guests who shared their unique perspectives and invaluable expertise in communication. As we celebrate this milestone, we’re reflecting on the top 10 lessons that have stayed with us—and how they’ve influenced the way we think about communication.

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Melanie Loy Melanie Loy

How to combat survey fatigue and gather meaningful feedback

In a world where feedback is critical but attention spans are short, are we surveying people too much? Survey fatigue is real—and not just for employees. If you’re facing low response rates or disengaged audiences, it’s time to explore more creative ways to gather meaningful feedback. Here are five fresh approaches to consider.

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Melanie Loy Melanie Loy

Why strategic internal comms matters and how to demonstrate it’s value

Strategic internal communication is more than sending emails, posting on intranet sites, or coordinating announcements. It's about aligning communication with business objectives to deliver measurable outcomes. So, we’ve identified some of the biggest barriers for internal comms to become strategic, and then, we’ve given you the tools and insights on how to address them. 

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Melanie Loy Melanie Loy

Trends that could influence your communication strategies in 2025

2024 has been a whirlwind, and 2025 is shaping up to be just as transformative! From AI advancements and ESG expectations to polarisation in the workplace and cybersecurity challenges, communicators have a lot to prepare for. Which is why we’ve collated our top 2025 communications trends to stay across, and how to address them, right here.

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Change Melanie Loy Change Melanie Loy

An EPIC system for communicating change

If your business is going through change - or is about to - communication is one of the most critical tools in your toolkit. But how do you do it well? Here’s a quick overview of our change communication framework to get you started.

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Change Melanie Loy Change Melanie Loy

How to write a change communication plan

Writing a communication plan for change takes a different approach to writing a comms plan for a campaign or operational matters. Here’s our guide to writing a change communication plan that helps you get what you need!

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Planning Melanie Loy Planning Melanie Loy

How to write a solid comms plan

Project Managers, Team Leaders, Change Managers … and everyone in between will likely need to write at least a basic plan at some point in their careers. The good news is, you don’t need to over-think it. Here’s our tips on writing a communication plan.

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Change Melanie Loy Change Melanie Loy

How to communicate people change thoughtfully

When it comes to change involving people - particularly restructures - there is another level of care we need to take with our communication. Here’s our top tips on communicating people change to help protect your organisation’s reputation, inside and out.

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Melanie Loy Melanie Loy

Top tips for creating a sustainable comms plan

There’s no point having all the bells and whistles in your comms plan if it’s not sustainable! Here’s some of the tactics we’ve learned over the years to create feasible but impactful comms plans.

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