How communicators can show up with confidence online
In the age of digital everything, communication professionals are often the invisible architects behind the stories that shape organisations. We craft the narratives, develop the strategies, and advise others on how to show up authentically online. But what happens when it’s our turn to step into the spotlight?
We spoke with digital communications consultant and personal branding expert Fady Ramzy, who shared not only his LinkedIn wisdom, but something even more powerful: a compassionate understanding of the fears that stop so many talented professionals from showing up online, and what we can do to address them… which we will share with you below.
1. Imposter Syndrome is real.. and it’s lying to you!
One of the most frequent barriers Fady encounters is this: “I’m not enough of an expert to be posting on LinkedIn.”
Sound familiar?
For communicators especially — many of whom are behind-the-scenes by nature — the idea of becoming the face of something can feel uncomfortable. We’re trained to elevate others, not ourselves. But as Fady wisely pointed out, “You’re not trying to be a guru. You’re trying to be helpful.”
If you reframe your content as advice to your past self, the pressure to be perfect melts away. Suddenly, you’re not trying to sound smart and you’re simply sharing what you wish you’d known five or ten years ago. That's the real value.
2. Perfectionism won’t cut it
Communications know better than most that perfection doesn’t exist. It just keeps us delaying and procrastinating. We’ve seen it stall projects, water down messaging, and paralyse teams. Yet, when it comes to our own content, we often fall into the same trap.
The truth is, no one’s expecting Pulitzer-worthy prose in your LinkedIn posts. What they are looking for is clarity, consistency, and a bit of humanity so you don’t need to post every day or go viral. You just need to start — and keep going.
3. You’re not selling
Many professionals avoid LinkedIn because they associate it with self-promotion or “braggy” behaviour but that’s only one kind of content. However, the most effective communicators treat LinkedIn (or any digital platform) not as a sales channel, but as a service channel.
That small shift in mindset changes everything. It gives your content purpose, and shows your followers or connections that you show up consistently with helpful and relevant insights… meaning, the opportunities will find you.
4. Consistency over intensity
There’s often an assumption that showing up online means spending hours crafting the perfect post, or churning out daily content like a full-time influencer. Not true.
In fact, Fady recommended aiming for consistency over intensity — and aligning your content to what he calls the “three specifics”:
1. A specific solution
2. For a specific problem
3. For a specific audience
When you have that clarity, you can post with purpose. You’re not just adding noise, you’re speaking directly to the people who need to hear from you most. That might look like two thoughtful posts a week. Or it could be five. The “right” number is the one you can sustain.
5. Right people over large numbers
For communicators, relevance over numbers is an important reminder. Think of the old saying “quality over quantity”. We don’t need to chase algorithms or go viral. We need to build relationships with our peers, our stakeholders, and our future collaborators. That’s the power of showing up with confidence. When you’re clear, helpful, and consistent, your content becomes a beacon. It draws the right people in.
As communicators, we often help others craft their story. But your story matters too. Your experience, your lessons, your insights — they have the power to educate, support, and inspire others.Whether you're on LinkedIn or another platform, the key is to start. Start messy. Start scared. Start small. But start.
