Communication Career Fundamentals

Practical skills to get you job ready!

Get a head start on your communication career!

Whether you’re brand-new to the workforce or changing careers, it pays to have the knowledge and skills employers want.

Unfortunately, we’ve found many graduates and other professionals aren’t armed with the practical skills that communication teams actually need.

When the job market is competitive, and resource-poor teams are strapped for time and can’t mentor like they used to, having these practical skills matters.

You can stand apart from the rest by investing in our Communication Career Fundamentals online program!

Employers want someone who is ready to hit the ground running, who has the confidence to have a go and get things done. With this course, we’ll give you the foundations you need to be the person communication professionals want on their team.

Woman sitting at a desk with headphones and a microphone, smiling and waving at laptop screen

Who is this course for?

This course is for anyone who needs to build the practical skills required to succeed in a modern communication team, including:

  • New graduates

  • Final-year communication students

  • New professionals (1-2 years experience)

  • People transitioning to communication from another role

  • People who just want to learn practical communication skills to enhance their work (eg, project managers, change managers)

What’s involved?

This self-paced online course includes six modules covering the practical skills you need to be job ready, including how to write great communication plans, impactful copy, content planning, measurement, and even accessibility.

What’s included?

  • 6 self-paced online learning modules

  • 1 free, 30-minute coaching call

  • 10 customisable templates (communication plan, channels matrix, measurement framework, and more)

  • Resource guide filled with helpful links and tools

TOTAL VALUE: $2,500+

Your price? $497 + GST

EARLY BIRD PRICE: $447 + GST (available until end September 2023)

Student discounts: 50% off!

  • I would recommend this course to anyone who is early in their career and is looking to get into comms.

    James, course graduate

Course outline

  • Starting with the end in mind - learn how to develop a communication strategy for your business that will demonstrate your value. Topics covered:

    • Overview of internal and external communication

    • The key skills great comms teams need

    • Developing a corporate comms strategy

    • Governance frameworks to set you up for success

  • Find out how to choose the right channels, what to post where, and how to keep everything on track. Topics covered:

    • Understanding how to reach your audience

    • Choosing channels that make sense

    • How to reach the ‘unwired’ workforce

    • Undertaking a stakeholder analysis

  • Learn how to develop a communication strategy and plan to support projects, delivering what matters at the right time, in the right way. Topics covered:

    • Writing a project-specific comms strategy and plan

    • Developing key outcomes

    • Adapting communication for different audience members

    • Choosing the right channels for your plan

  • Develop a content strategy and plan that is sustainable, accessible, and helps achieve strategic communication objectives.

    • Developing strategic content pillars

    • Creating a sustainable content plan

    • Tailoring content for different channels

    • Tips for best-practice accessibility with digital channels

  • Learn simple ways to improve your writing to meet the needs of modern communication teams … and your audiences! Topics covered:

    • Effective communication framework

    • Understanding writing style guides

    • Developing key messages that resonate

    • Writing tips and tricks

    • Structuring and formatting your comms

    • Editing and proofing

  • Learn how to gather data to show how successful your communication has been, and what to do with the findings. Topics covered:

    • The importance of measuring your comms

    • A clear measurement framework

    • Methods to gather data, and questions to ask

Enrol now!

Get your head start and enrol now! A student discount is also available (get in touch if this is for you).

FAQs

  • The total value of this course is $2,500+ … we’re offering it for just $497 + GST!

    A student discount of 50% is also available. Get in touch with proof of your student status and we’ll chat!

  • That’s up to you! It is self-paced. But it is designed to be short and punchy, so if you put your energy into it, you’ll be able to complete it in no time.

  • You’ll receive a Certificate of Completion that you can show to potential employers.