Four channels to use to reach auditory learners
No two humans are built the same, down to a molecular level. So it makes sense that we all have different ways of thinking, learning, and communicating. Some people are more likely to consume information if it’s presented visually, others if it’s presented verbally. Those who predominantly consume information verbally are typically auditory learners - that means they’re more likely to remember something they heard, rather than something they saw.
Knowing your audience and their preferences is key to making sure your communication lands. And it often means you’ll need to repackage or present the same message in different ways to meet their needs. In this blog post, we’re sharing our top channels to use for the auditory learners in your audience.
If you want some ideas for the visual learners in your audience, check out our previous blog article here or listen to this podcast episode to learn more about how people communicate.
Podcasts
Podcasts are great for our auditory learners - as long as they’re delivered well! That means decent quality audio, there’s modulation in voice, and the content is delivered clearly and concisely. Even auditory learners will tune out if it’s too long, boring, or irrelevant!
An internal, private podcast feed for large organisations is a great channel to consider in your mix - not only does it meet the needs of your auditory learners in the audience, but also those who are on the road, or who will tune in while traveling to and from work.
Team meetings
Team meetings are a great way to deliver information verbally, in an engaging and lively environment. Again, your presentation and delivery style still needs to be engaging, so it’s not just a matter of what you say, but how you say it. Auditory learners might also need to ask a few questions to consume the information, even if it’s been presented already on a slide or in an email. So make sure there’s time for the learning to take place.
Webinars
Online learning can be a great tool for reaching auditory learners. Not only can they hear what you’re saying, they can listen in to others’ questions and comments as well, and have time to ask their own questions. The good thing about webinars is there is also a visual component, so you’re able to cater to more people at once.\
Voice notes
Why send a text message if you could send a voice note? It’s a more convenient way to send a message, is less likely to get misconstrued because people can hear the tone of your voice, and more likely to be remembered by our auditory learners. Next time you go to send a message via text - whether it’s through a messaging app or an app like Teams - consider sending a voice note instead … you might find the results surprising!
What’s your communication personality type?
Find out by taking the free HMC Communication Personality Type Quiz here! You’ll learn more about your communication preferences, and how to communicate more effectively with other personality types.
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