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Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

How to get people to care about your content, comms or messaging

Whether it's staffing a school tuckshop or running community events, the question remains: how do we get more people to pitch in? So, to answer this, we got our behavioural science hats on to give you some practical ways to inspire action and build a stronger sense of community from the people you’re aiming to influence - and we’ve used a school tuckshop volunteer scenario to give you some real-life examples.

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