Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

What is improv and how can it help your comms?

Today, we're diving into the exciting world of improv. You might wonder, what does improv (improvisational comedy) have to do with communications? Great question! Improv is a fantastic tool for honing the ability to think quickly and speak coherently on the spot—an invaluable communication skill which is why we’re teaching you all about how it could help your communications.

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Melanie Loy Melanie Loy

Why use storytelling in corporate communications?

Up until the 1980s, most people couldn’t read or write. So… how, you ask, did they communicate? Well, through talking - or more specifically - through storytelling. Stories that rewired how the brain reacts to hearing a story, ultimately causing it to be more engaged! Which is why it’s important to use storytelling in your corporate communications. And we’ll tell you how!

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Melanie Loy Melanie Loy

How communications plays a role in end-of-financial year preparation

As the end of the financial year approaches in Australia, businesses are gearing up for a hectic time! While finance teams are crunching numbers and planning AGMs, communication teams are simultaneously playing a crucial role in ensuring a smooth EOFY. This is why we’ve put together a quick guide on how to navigate this busy period in ways that work for everyone, right here.

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Melanie Loy Melanie Loy

How to simplify your messaging to suit your audience

Did you know that, in order to achieve maximum accessibility and readability of your content in Australia, you should be writing content to the reading level of a 12-to-14 year old? In fact, the ability to distil complex ideas and data into clear, understandable messages is a skill that many strive for but few master. Luckily for you, we’ve got some tips to help you do exactly that.

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Melanie Loy Melanie Loy

Top tips for writing change messaging

Many professionals are tasked with communicating change within their organisation; whether they’re comms pros or not. And crafting effective messaging is crucial to getting change across the line. So, we’ve shared the top tips for writing impactful change messages that resonate with your audience and inspire action… without the jargon.

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Melanie Loy Melanie Loy

5 ways you can help your audience remember what you’re trying to communicate

Whether you're trying to pitch an idea to your team or engage your audience, grabbing the attention of your audience is the key way to making sure you’re cutting through the noise of social media, distractions and shortened attention spans. Which is why we’ve got 5 ways you can help your audience not only remember what it is you’re trying to convey, but have them resonate with it as well.

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Melanie Loy Melanie Loy

How to communicate world events in a positive way

With so many negative things happening in the media, the news, and all over our social feeds - it’s a wonder how anyone can communicate things in a positive manner these days. However, we have some hints and tips on how to do exactly that, right here.

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Melanie Loy Melanie Loy

6 steps to creating, communicating and embedding an EVP

Remember that your EVP needs to be more than just words - it must reflect the reality of working at your company which is why authenticity is key. You want it to be memorable! Which is why we’ve got the 6 steps to creating, communicating and embedding it in your business - right here.

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Melanie Loy Melanie Loy

What is an Employee Value Proposition (EVP)?

If you’ve heard of the acronym ‘EVP’, or you know about the Employee Value Proposition - then you’re most likely going to love this blog, because we run you through exactly what an EVP encompasses, what it can do for a business and why you need it!

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Melanie Loy Melanie Loy

What you need to know about thought leadership

Thought leadership is essentially today’s jargon for getting experts in your company to talk on trends, impacts and issues in your industry, business or around the world. That’s why we’ve gone into the what, why and how of thought leadership alongside how you can leverage it effectively in your communication strategy.

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Melanie Loy Melanie Loy

The three big laws communications professionals need to know

No matter what part of comms you specialise in, you’ll most likely be across the three big governing laws that you need to adhere to. Because regardless of what comms you do, these laws are all around us and they influence how we act, how we communicate and why. But, there’s no harm in having a further look into all three and what you need to be mindful of and why!

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Melanie Loy Melanie Loy

Showcasing your brand on social media

In today's bustling world of social media, standing out can feel like a daunting task. With millions of users scrolling through various platforms daily, how do you ensure that your voice is heard and your brand shines through? Well, we’ve got some top tips on how to show up authentically on social media.

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Melanie Loy Melanie Loy

How change plays a role in communicating with your team

Effectively communicating is one of the key strengths of a leader, but effectively communicating change is absolutely crucial to the success of the change, and the leader. Which is why we’ve dived into the crucial role of leaders in communicating change alongside providing valuable insights for both leaders and communication professionals.

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Melanie Loy Melanie Loy

Communicating change to your teams as a leader

We’re here to help you improve your communication with your teams to make it more effective. We recently chatted with Prina Shah, a leadership and culture coach and host of the Ways to Change the Workplace podcast. Prina shared her framework for leadership communication, which is a practical tool comprising five levels of leadership comms.

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Melanie Loy Melanie Loy

Five steps to effectively communicate in a crisis

If a crisis occurred at your business today, would you know what communication actions you would need to take to protect your brand? If not, we have the five key steps to managing a crisis efficiently with comms.

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Melanie Loy Melanie Loy

Internal comms and employees’ ‘right to disconnect’ - what does it mean?

As we anticipate the implementation of the right to disconnect legislation in Australia, organisations must learn from the rest of the world with the legislation already in place by proactively addressing its implications for internal communication. These simple three steps can help businesses navigate this change smoothly, ultimately fostering a healthier work-life balance for employees.

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Melanie Loy Melanie Loy

What great branding can do for your business

Establishing a strong, trusted and recognised brand with your customers is the key to longevity and a thriving reputation. Which is why we’ve put together how you can set a great brand for a great first impression.

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Melanie Loy Melanie Loy

How to scenario plan for your crisis communications

Scenario planning allows an organisation to identify where they should prepare best-practice communications for when - not if - a crisis occurs. It means that a business is able to get an idea of what could happen, and what should happen if those things do occur… which is why we have a quick five-step guide on getting your crisis comms ready through scenario planning!

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Melanie Loy Melanie Loy

Five ways to improve your communication

Being a great communicator is more than the ability to write good copy. And being a great communicator isn’t limited to people working in strategic communications, public relations, or marketing - everyone has the ability to communicate effectively! So if you’ve got a learning mindset and want some tips to help you improve your communication, whether you work in comms or not, we’ve got you covered. Here are five ways you can improve your communication skills.

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